Kraft's South Beach Diet Prepared Foods
What do you think of the new Kraft prepared foods
for the South Beach Diet?
This is a page of
opinions from various forums and personal e-mails from my site visitors. If you’d
like your comments to be added to this page, send them to me in an
e-mail. No names will be posted (unless you request it).
Kraft's page where you can find the ingredient lists for all of these Kraft
products. I have a few of
these on this site
on this page.
Some of the “questionable” ingredients
are highlighted in red.
I do not recommend
them. This way of eating is based around healthy, natural food. The
introduction of these processed foods, rife with additives, fat, sugar,
and who knows what else, just isn't a smart way to go.
I think the same thing I thought when I
was on Atkins---that I'll
stick to fresh foods, and avoid this
stuff like the plague. Pass me some celery...
Let me start by
saying that, without a doubt, I will not be buying any of these
South Beach products - every single one has sucralose, which I can't
What I find interesting, after looking at some
of the ingredients, is how I always thought this WOE (way of eating) was
about eating things as close to their natural state as possible—whole
grains, whole oats, brown rice. Yet these products are loaded with all
kinds of stuff. The chips have MSG, which we are supposed to avoid. Most
of the dinners have butter or dehydrated butter in them, and I noticed
one with heavy cream. The meal replacement bars have butter and heavy
cream as well.
The cereal bars have fractionated palm kernel
oil and from what I read last year, fractionated is another way of
hydrogenating oil (trans fat), not to mention sugar, maltitol syrup,
corn syrup, oligofructose, evaporated cane juice invert syrup, maltitol,
brown rice syrup, lactose, dextrose and sucralose (all forms of
sweeteners) and butter— which is something else I've always been led to
believe we shouldn't eat. And I must admit that soy nuggets don't sound
very appealing to me.
I think I'll just stick with cooking things
I've seen the products advertised and in my store, but
haven't tried them yet. And at what they cost, I don't intend to. Whoa!
$3.99 for a single-serving frozen meal? Not with MY pocketbook! Now if
they come down in price, or are on two-for-one special and I have a
coupon... And while I agree with those who are disappointed in how
these deviate from the philosophy that we should be eating "whole
foods," and not overly processed ones, I think these might have their
place, for people who are low on time (or have more money to spend on
lunch!), or on those occasions when the rest of the family is eating
something decidedly not beach-friendly, or when you're disabled or
shut-in (like if you've sprained your ankle, broken your leg, etc., and
can't stand around in the kitchen...).
Some of them look
OK, but most look not much different than other packaged, processed
brands. For example, look at the "Whole Grain Crunch" cereal - not much
protein or fiber here:
Calories 110 Calories from Fat 20
Total Fat 2g 4 %
Saturated Fat 0g 0 %
Cholesterol 0mg 0 %
Sodium 150mg 6 %
Total Carbohydrate 21g 7 %
Dietary Fiber 4g 16 %
(Note: The SBD Foods to Enjoy list says that cereals should have
6 to 8 grams of fiber or more per serving.)
I'll have to say I
would buy Amy's line of products, and Michelangelo's, before I would buy
anything I see here, at least looking at the ingredient lists mentioned
so far. I wonder if Dr. A. has seen the final products? If he has, I bet
he's disappointed—but if he isn't, shame on him!
I also buy Amy's
sometimes. And Ethnic Gourmet... I wouldn't buy the Kraft stuff.
IMHO THOSE are all
(Amy's, Ethnic Gourmet, Michelangelo's) SB friendly convenience foods. If you can convince your local market to
carry Amy's and Ethnic Gourmet, you'd be doing great.
Yes, when I read
the ingredients on the pizza, I decided that I would go with Amy's whole
wheat pizza first. Much better quality line of food, IMO.
I agree with the
people who like Amy's frozen foods. I get too lazy to make lunch and
Amy's has a few SBD friendly choices. Also they are pretty natural and
Many of us on here feel
it's easier to make up your own.... you can buy the compartment rubber
made containers and use your left overs... voila... healthy frozen
meals.... Speaking for myself..... I'll emphasize speaking for MYSELF so
no one misunderstands..... after reading the ingredients, you won't see
me eat those frozen ones from the grocery store.... SB is my new WOE and
way of thinking healthy and whole foods, not the chemicals, dyes and
salt and whatever I can't even pronounce that are in those frozen ones.
I glanced through
some of the ingredient lists. For wraps and entrees, the sodiun level is
very high - some up to 1400-1500 mg per serving, I believe. (Healthy
choice has many entrees with around 500 mg of sodium.)
I remember a Daily Dish coming out awhile back,
discussing the new federal guidelines for sodium - which recommend a
daily total of around 1200-1300 mg max.
Something doesn't make sense here - with the
discrepancies between Dr. A's recommendations, and the ingredients in
the SBD Kraft foods.
I really wondered,
when I read the original agreement, how much control Dr. A. would have
on the product line of a giant food company like Kraft.
Obviously very little as far as I can see. Given
the low level of control he should never have signed the agreement,
But, that was his choice I suppose - he owns the
rights to the South Beach Diet name and can pretty much do whatever he
The rest of us can eat right.
I must admit that for me, things remain unchanged. I will
not be buying any of these products because I still intend to do what
has worked for me thus far: eating natural foods wherever possible. When
it's not possible, I buy packaged products that seem to be the most
nutritionally sound, like those from Kashi and Amy's, products that I
already enjoy and know have a place in my continued success.
I'm not overly impressed with the ingredient lists, and I
hope people still take the time to read the book and understand the
philosophy behind the diet, rather than just buying South Beach/Kraft
products and believing they're following the diet.
though, that different people have different needs, and for some, simply
eating foods that are somewhat "better" is better than nothing at all.
The sodium alone
on some of the Kraft SBD foods is a big red flag for me. I do like the
idea of having some frozen choices as an option once in awhile. We don't
have a Whole Foods nearby, but we do have a frozen case of natural and
organic foods at our Shop Rite that I've never really checked out. Time
to do some investigating. You gotta wonder what Dr. A. really thinks
about these not so friendly "SBD" products. Oooh, money makes people's
thoughts just go right out of their heads!
meal-replacement bars are simply the old Post Carb-Well bars relabeled
as South Beach bars. No changes in the formulation. Kinda fishy as they
weren't "allowed" before.
I'm not running to the store for them. After doing SB for 1.5 years now,
I do just fine without needing any prepackaged foods. I guess you could
say my SB habits are already too well established to make room for these
I think there are
better choices out there. I try to stick to the old rules (of 6 to 8
grams of fiber or more per serving and less than 8 grams of
sugars per serving). I like Kashi Go Lean and Kashi Good Friends. Sam's
is also a good choice but not as flavorful for me.
Comment from MizFrog: One of the better
choices is Post Shredded Wheat ’n Bran, also made by Kraft. The
ingredients are: Whole grain wheat and wheat bran. That's it. It has 8
grams of fiber per serving and less than 1 gram of (natural) sugars. It's also a
better value, as you get more servings for about the same price.
From reading the labels, it appears that
Kraft took their Shredded Wheat ’n Bran cereal and added some other
ingredients, such as almonds, sugar, oil, corn syrup, various flours and
sweeteners, and a few other things, and called it Whole Grain Crunch.
In my opinion, the original product,
Shredded Wheat ’n Bran, is better. You can add your own preferred
sweeteners, and you can also add almonds or other nuts, if desired.
I must say that I don't agree with Dr. A and Kraft regarding the frozen
entrees, meal replacement bars, and all the other crap.
I did Jenny Craig for a few years and lost a lot of weight. When I
started eating my own food, I gained 25 lbs. A lot of people starting SB
look upon this (the new prepared foods) as the easy way out. Dr. A is
not sending the right message. I know he means these foods as a quick
fix on a busy day, however, that doesn't teach anyone how to arrange
their food for a busy day. I still prefer the original Phase One and
Two. I'm afraid people will stop losing weight and blame SB instead of
themselves and their poor choices.
Also, the new Kraft foods are loaded with sodium. Some have more than a
days limit. Unfortunately.
Finally saw these
in my supermarket! The wraps don't really look appealing - the 1000mg of
sodium kind of kills it!
The frozen meals
look a little better for maybe a once-a-week or once-in a-while type
thing. Any thoughts on which entree is the tastiest?
I've had the pizza
which is pretty good. It's saved me on days that I would normally run to
the store to buy crap instead because I forgot to put a chicken breast
out the night before to thaw.
There are plenty of good
and quick meals to fix that do not require thawing meat and would, in my
opinion, be a better choice than these frozen dinners.
We took the little
pizzas to a family get-together last weekend with a salad. The chicken
was the least favorite one. People really liked the other three. We have
tried the chicken wraps. They count as two starch servings for each
box. There are two wraps in each one. We liked them a lot. We served a
big salad with them. We have tried two of the frozen dinners. Nothing
remarkable about them. We served extra veggies and a salad with them. We
had the pork with pecans and the beef with string beans. I will get the
pizza and wraps again, but I don't think I will have the dinners. I
would rather have pizza. I am glad these foods are available, especially
Maybe I'm in the minority, but frankly I can't wait for these to come
out. I know we've heard over and over that we DO have time to prepare
meals, but frankly there are days that I don't. I work full time (can't
stop that . . .), have two children who are active in sports, and work
out about 4 to 5 times a week. If my kids have a game (and most
practices), I am there with them. I'm not willing to tell my kids I
can't come to your game because I have to spend time cooking. So, if on
the days that as soon as I get off work, I'm headed for a soccer game .
. . I can throw something like this in the microwave, that is what I
will do. Also, I have shared parenting with their dad, which means I'm
the only one home for dinner 3 nights a week. Sometimes you just don't
want to cook for one - or do dishes for one. Now, I know I can use the
crock pot, however, I'm NOT a morning person, and I have to be at work
at 6:30 a.m. three days a week and 6 a.m. the other two . . .
not saying I'm going to use these all the time, but I WILL be using
them. Weekends are also usually taken up with my kids' sports. I also
look forward the SBD approved cereal bars, as I find it too hard to
carry snacks with me other than nuts, because everything requires
refrigeration. When we flew to California, I carried a cooler on the
plane. While it does work, it sure wasn't convenient - or practical - to
carry that cooler, the purse, the suitcase, etc.
Anyway, like I said, I'm probably in the minority here, but I look
forward to some convenient, easy to prepare, no dishes using food to hit
the market - I just hope they're accompanied with high value coupons.
diet is learning to eat healthy. Popping frozen dinners in the
microwave, eating breakfast bars, and unwrapping cheese slices is not
healthy and should not be condoned much less promoted. I think SB is
starting down the slippery slide Atkins took. But that's okay. I still
have my original SB book and I know what really works.
I give it a year. Then the next diet will come out. It's a shame,
really-- this is the first diet of its kind to really get it right.
I heard over and over how the packaged
Atkins foods will stall weight loss, make some people downright sick
because of the stuff in them, and are not what the Dr. intended. It
became obvious after awhile there are two camps - those who follow the
original plan based on fresh foods and those who use the prepared foods.
I suspect the same will happen with SB.
Eventually, the next diet will come out
based on fresh foods and we'll be off and running again. Can't blame SB
for jumping on the corporate bandwagon, as I'm sure there are big $$$ to
be had there. And the option of sticking to the original plan is always
From the Daily Dish announcing this (see
above): “In a time crunch or need
to pack light for a hike? The South Beach
Diet™ Meal Replacement Bars are a great
substitute when you can't get
This implies this stuff
is not intended to be used every day or replace fresh food. But you know
people will exist on it. I think you'll be able to click a stop watch
and record the time it takes before someone complains when they eat the
prepared SB foods they don't lose weight. We've already heard, “Dr. A
wouldn't endorse them if they weren't good for you.” The Atkins people
said that one too.
We all make our own choices. To each
his or her own.
I had a chicken with vegetables and was
rather pleased. Is it something I
will have often? No, but it was nice to try it.
I also had the wraps for lunch was very disappointed with them. If
it gave me an idea to create my own and save a bunch of money and
I honestly don't
suggest eating them in any phase. The ingredients are
no better then any other meals out there. But if you must have them I
would only do it once in a blue moon. Because of the sodium and stuff,
I can see they would be a definite diet buster. You would be so much
better off to make your own. As for phase one, that would depend what's
in them. If there is bread products or anything you can't have in phase
one, then no.
The cereals and cereal bars are awesome! I wouldn't buy the frozen or
deli foods again. I'd rather cook! (never thought I'd say that!) LOL! Too
much salt, not enough taste.
I've also found some great products by Hodgson Mill. Their whole wheat
brownies with flaxseed are SO GOOOOOD!!! They also make whole wheat
muffins, w/w muffins with blueberries, and bran muffins. All delicious.
I found them in the local food store...
I was actually amused by the reviews on
the Kraft foods. Since starting the diet, I have been improvising,
making my own tomato sauce, etc., creating really simple but delicious
recipes. I would NEVER buy those foods with all of the additives... the
whole point, I thought was to eat healthier. I was never one to purchase
frozen prepared dinners or packaged mixes, so why start now....???? The
whole idea of the diet seemed to adapt a healthy way of eating.
I went shopping yesterday and looked at a
box of the cereal and burst out laughing! What makes this “South Beach”
cereal?!? It had just as much sugar and other crap as regular ol' mini
wheats, so why the differentiation? I know SB doesn't count carbs, but
it still says sugar is a no-no, so how is all that sugar ok?
I have tried the breakfast bars and the lunch
kits. I absolutely love them both and can't wait for more products to
released by Kraft. The cereal bars are delicious and filling. The lunch
kits are extremely convenient and very tasty. I am going to try the
frozen foods next.
I do agree Dr. A. sold out to Kraft and stated
that on another SB site. I will not eat those products because if you're
sticking to the rules of the book you really can't!
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April 21, 2005